Personalised videos provide a far more unique experience compared to the traditional corporate videos that every business knows how to create. Creating personalised videos will help you create deeper and more personal relationships with your customers which can foster more loyalty. To make sure you get the most out of the personalised videos, check out these 7 tips.
- Remember to have the personalised elements front and center
Personalised videos place a lot of focus on the viewer so you should immediately indicate that this specific video is made for them. This means you should immediately show some personalised elements at the start of the video.
Make sure that these personalised elements are visible and clear so the viewer can immediately detect when their name or photo appears on the video.
- Keep the video short and sweet
Your personalised videos should only be short and sweet so that the key message you are communicating will be easily remembered by your viewers.
A good video length to aim for would be around 1 to 2 minutes as that can be enough time for you to tell a story, incorporate your viewers, showcase the personalised elements, and end with a call to action.
- Be efficient with the personalised elements that you will use in the video
While you may have the urge to showcase a lot of personalised elements to your viewer, you should think about using these efficiently as doing too much will hinder their experience.
You should only use personalised elements that are sure to add relevance to the story and content of your video and that the viewers will easily notice.
- Sound as natural as possible when addressing the viewer
Another element you will need to focus on to make sure that the personalised video will develop a more personal connection with your viewers is sounding as natural as possible in your script.
This is especially important if you plan on addressing the viewer directly in the video. The presenter must speak in a natural and conversational manner instead of just following a script because you are communicating a message specifically made for them.
- Let the viewer be the star of your video
The most important thing to remember when creating personalised videos is that these videos are not about you and your business.
You should place all the focus on all of the specific viewers that will watch your video. This means that you need to use these personalised elements and incorporate them into a story where the viewers will feel like the star of the video.
- Do not forget to include a call to action at the end
When you make these videos, you should always remember to include a call to action prompt at the end so you can inform your viewers of what they can do next.
You will miss a huge opportunity if they end up not taking any action even though they watched and enjoyed the personalised video.
- Make sure that your call to action is easy to understand and perform
To make sure that your viewers will certainly perform your call to action, you have to make sure that it is easy to understand and to perform for all types of people.
You have the responsibility to make the instructions of your prompts be as obvious and as easy as possible so that your customers immediately convert after watching the personalised video.