Air conditioning in a commercial setting has a number of benefits, from staff productivity to improved corporate image. One sector that benefits hugely from air conditioning is car sales. In a car dealership, a properly functioning air conditioning unit has a wealth of benefits for the garage owner. Today we are going to reveal exactly how an air conditioning system can benefit a car dealership.
What Are The Benefits of Air Conditioning For a Car Dealership?
The car dealership trade is booming, with more and more customers each year visiting their local showroom to pick out their next vehicle. Owners of car dealerships have stiff competition, and have a large number of foot traffic walking through their showroom doors. In order to retain this business and generate new business, the showroom must be up to standard.
There are a number of ways a car dealership can ensure it puts itself in the best position to sell products. One of the ways a car dealership can bring itself up to standard is by installing air conditioning. As well as complimenting a customer facing role, the integration of air conditioning is useful for product care as well as staff comfort. The following benefits can be enjoyed by installing air conditioning at a car dealership:
- Customer/ Staff Comfort
One of the main benefits of air conditioning in general is that it increases comfort levels in hot environments. Not only this, but many modern air conditioners have the ability to heat the air when the temperature drops too.
The goal of any car dealership salesman or owner is to sell the vehicles on the showroom floor. If your customers are comfortable in the showroom, they are more likely to spend longer looking around. If your dealership is too hot, customers are likely to exit immediately. This is unlikely to generate a lot of sales. Ensuring customers are catered for and satisfied is the quickest way to convert and land a sale.
In addition to this, your staff’s comfort level should be taken into account. They have to spend longer in the showroom than customers, so it is important to ensure they are comfortable. Providing the right environment will allow staff to do the job they are there to do, and will increase the chances of customers parting with their money.
- Employee Productivity
Staff members that are more comfortable are more productive, and more productive employees sell more products. It is as simple as that. If you are a car dealership owner and have experienced a dip in staff productivity, it may be worth assessing the conditions in the showroom. Speak to staff, and ask them. It may be as simple as introducing air conditioning, which will likely have a knock on effect on sales. This may be especially true in the summer months. Car dealerships typically make use of a lot of glass, which invites natural sunlight.
- Product Care
The vehicles in any car dealership need to be kept in pristine condition so they appeal to new customers. Having an air conditioning system can actually help to achieve this. It is highly unlikely that dirt or dust is going to settle on vehicles with the addition of a high quality air conditioning system. It will also help to create a comfortable environment inside the cabin of the cars, which will provide a further positive experience for customers viewing your merchandise.
If you are looking for a company that specialises in commercial air conditioning installations, the team at Chillaire are highly recommended. Servicing a number of locations throughout the Midlands, their team can assess the requirements of your car dealership and suggest an effective solution. For more information on their full list of services, contact them here.